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Problems: A new independent report published by the Design Commission warns that the UK’s digital economy will not fulfil its social or economic potential without a concerted focus on design.

Solutions: Amongst 17 recommendations, the report calls upon government to nurture the design and digital technology sectors on a local level, stressing the importance of growing these sectors outside of London. The proposals include development of ‘Digital Design Clusters’ – localised, collaborative infrastructure networks of higher education institutions, local authorities and design and technology businesses.

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Transformation Design_Examples 1

Transformation Design

An example of both social responsibility and transformation design would be if a business that caters to the outdoors lifestyle could explore having an interactive experience that involves consumer creativity, participation and sharing to better the environment by discouraging littering and encouraging treading lightly on backcountry trails.

More examples of Transformation Design

We don’t focus on products or technology; we focus on society’s needs.
We are not the sole authors of ideas; we are facilitators of others’ ideas.
We don’t work alone and we are not ‘master designers.’
We collaborate with untrained designers; we co-design.
We don’t have finished results anymore, but are creating systems that will change and reconfigure after we have left the scene.
We don’t define good design; we work on developing what’s good enough.