An example of both social responsibility and transformation design would be if a business that caters to the outdoors lifestyle could explore having an interactive experience that involves consumer creativity, participation and sharing to better the environment by discouraging littering and encouraging treading lightly on backcountry trails.
We don’t focus on products or technology; we focus on society’s needs.
We are not the sole authors of ideas; we are facilitators of others’ ideas.
We don’t work alone and we are not ‘master designers.’
We collaborate with untrained designers; we co-design.
We don’t have finished results anymore, but are creating systems that will change and reconfigure after we have left the scene.
We don’t define good design; we work on developing what’s good enough.